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When is the best time to run ads?


When it comes to advertising, timing is everything. Knowing when to launch an advertising campaign can make all the difference in its success. In this article, we’ll explore the right time to run ads, backed by examples from successful brands and credible information.

  • Launching a new product or service
One of the most obvious times to run ads is when launching a new product or service. Ads can help create buzz and generate awareness among your target audience. For instance, when Apple launched the iPhone X, they launched an extensive advertising campaign across various channels, including TV, social media, and billboards. This helped generate anticipation and excitement among their target audience, leading to a successful product launch.
  • Seasonal Events and Holidays
Seasonal events and holidays can also be a great time to run ads. During these periods, people are often in the buying mood, and ads can help encourage them to make a purchase. For instance, during the holiday season, retailers like Amazon and Walmart run extensive ad campaigns to promote their holiday sales and deals.
  • Special Occasions and Milestones
Another great time to run ads is during special occasions and milestones. For example, when Nike celebrated its 30th anniversary of its iconic “Just Do It” campaign, they launched a series of ads featuring inspiring stories of athletes who have overcome challenges to achieve greatness. The ads generated a lot of buzz and helped reinforce the brand’s message of perseverance and excellence.
  • When Your Competitors are Running Ads
Lastly, it’s important to consider running ads when your competitors are also running ads. This can help ensure that you are not losing market share and staying top of mind with your target audience. For example, when Pepsi launched its “Pepsi Challenge” campaign, which directly targeted Coca-Cola, Coca-Cola responded with its own ad campaign featuring the slogan “Coke Is It!” This helped the brand maintain its position in the market and retain its market share.


  • Launch ads when you’re launching a new product or service to generate buzz and awareness.
  • Consider running ads during seasonal events and holidays when people are in a buying mood.
  • Take advantage of special occasions and milestones to reinforce your brand’s message and generate buzz.
  • Launch ads when your competitors are also running ads to stay top of mind with your target audience.

In conclusion, the right time to run ads can vary depending on your brand’s goals and objectives. By considering the above examples and key takeaways, you can make informed decisions on when to launch your next advertising campaign and set yourself up for success.