Industry
Beauty and Wellness
Location
Toronto, Ontario
Soraya Skincare Clinic is a skincare destination that has been providing expert skincare services for over 15 years. The clinic offers a range of innovative treatments that use cutting-edge technology, including laser, micro dermabrasion, collagen micro needling, and ultrasonic cavitation.
The primary challenge presented by Soraya Skincare Clinic was to develop a rebranding strategy that would align with their mission of celebrating individual beauty while remaining relevant in an ever-evolving industry. They sought a brand identity that would resonate with a diverse audience and communicate their commitment to inclusivity and empowerment.
The implementation phase of the rebranding process involved the creation of a new brand identity for Soraya Skincare Clinic, including a fresh logo design, color palette, typography, and imagery.
Spectral
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Inter
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Inclusivity in Beauty:
Your Skin’s Story Begins Here.
Inclusive
Skin treatments
Our primary focus was to ensure the brand identity resonated with women, making it welcoming and relatable to diverse communities. We considered representation and inclusivity throughout the design process to celebrate the unique experiences and perspectives of all.
Our partnership with Soraya Skincare Laser Clinic resulted in a refreshed brand identity, a modern website, and a successful social media strategy that allowed Soraya to connect with a larger audience and continue to provide exceptional skincare services.
William Morris
CEO MORRIS BUTTER
In Development
Lush and Glow
Astral Insights
Yami Yami
